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Dove Partners with Bebe Rexha for New Positive Body Image Campaign

This latest social movement inspires women to 'free themselves from the pressure to post perfection.'

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By: Rachel Klemovitch

Assistant Editor

Dove is introducing its #ShareTheFirst campaign – a global movement inviting women to “free themselves from perfection, to celebrate authenticity, and to share the real first photo, before they found ‘the one’.”
 
Dove is partnering with singer-songwriter Bebe Rexha and a host of influential global voices, aiming “to help women break free from the pressure of curated perfection on social media.”
 
New research from Dove reveals the pressure to present a “perfect” image, with 8 in 10 U.S. women taking up to 50 photos of themselves before finding the “perfect one” to post. 
 
Findings also revealed that nearly half of women admit to spending over 10 minutes deciding whether to post, share, or delete a picture of themselves.
 
Marcela Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, said, 
 
“We are calling on our community to share the first photo, the one that captures joy, not perfection, demonstrating that real beauty isn’t about a flawless photo but embracing beauty on their own terms.”
 
Through Dove’s #ShareTheFirst campaign, Dove aims to unite women globally to challenge unrealistic beauty standards and embrace their authentic selves.
 
Alongside Rexha, creators, body confidence advocates, and women from across the globe including Francesca Scorsese, Nyma Tang, Tess Holiday, and Lauren Chamberse, are showing support for Dove’s #ShareTheFirst campaign.

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 Photo: Bebe Rexha/ Instagram

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